Fashion Beyond Matter

Prompt Magazine Submission – Motion Asset Showcase

Theme: Fashion Design, AI and Sustainability

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Overview:

This short film was originally created for Prompt Magazine’s editorial open call, but it  stands as an example of my Motion Assets service — designed for longer animations built from modular stills.

Produced without any physical shoot, this 24-second video is a fully AI-directed visual essay. The still frames were constructed using my cinematic modular system, then animated to evoke the emotional pace of a fashion film. Several of the images were also featured on PhotoVogue, reinforcing their visual quality and cultural relevance.

While not client-commissioned, the project serves as a proof of concept for my signature approach: merging editorial storytelling with sustainable, dematerialized production. It’s ideal for brands seeking conscious innovation through digital fashion, futurism, or conceptual campaigns.

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Project Philosophy:

In a world addicted to consumption, this piece offers an alternative: presence without possession.

Created entirely through AI, Fashion Beyond Matter explores the poetic tension between visibility and materiality — garments that were never stitched, never worn, yet speak.

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Drawing on principles of Critical Fashion and inspired by the Japanese concept of Mottainai, the film questions our compulsion to own, wear, and discard. It proposes a vision of fashion that is dematerialized yet emotionally resonant — one that honors human imagination over resource extraction.

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Each frame is sculpted from nothing but data and intention.

There is no cloth. No labor. No waste.

Only the echo of form — shaped in silence, speaking through stillness.

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"This is fashion beyond matter.

Beauty without harm.

A vision for a world that no longer wants to consume —

but to imagine."

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Creative Scope:

The project encompassed full-spectrum creative direction — from initial concept development to final sound design. This included AI model curation, styling, and prompt engineering to generate visuals; writing and recording a tailored voiceover script; and assembling the motion piece using a modular animation approach. Final stages involved precise post-production and immersive sound editing to ensure editorial-grade polish.

This piece stands as a strong example of AI-based visual storytelling tailored for editorial campaigns. It functions as a proof of concept for building long-form motion assets entirely from stills, reinforcing the viability of brand-aligned sustainability narratives without the need for physical production. The work was validated through its inclusion in PhotoVogue features and recognition in international media.