Overview:

This project demonstrates the full potential of the Campaign Set — a modular, high-impact content system designed to transform even minimal inputs into a complete, editorial-quality visual campaign.

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Starting from a single product image, this campaign expanded into a cinematic, multi-asset rollout:

• 2 cinematic product visuals

• 1 visual with integrated model context

• 2 short animated motion assets

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Ideal for emerging brands — and any team seeking streamlined production without sacrificing editorial quality.

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Creative Direction:

Rooted in the product’s promise of clarity and balance, the creative direction fuses natural elements with clinical precision.

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The campaign tagline:

“Nature writes the formula, science makes it precise”

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— became both a voiceover anchor and a conceptual through-line — guiding the entire visual and narrative structure.

This campaign builds on the central tension between nature and technology to deliver a cohesive, cinematic visual system. Two animated versions complete the set — featuring background motion, cinematic pans, ambient sound, and voiceover. Built for high-impact use across paid social, digital banners, and OOH.

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Scope & Process

This campaign is a clear example of my From Still to Ad methodology — built to maximize output from minimal input. Starting with a single PNG on white, I used advanced AI workflows and post-production to create cinematic environments, refine lighting, and fully integrate the product into editorial scenes.

Every asset was harmonized for brand fidelity, texture realism, and conversion-focused design — resulting in a premium visual system ready for web, e-commerce, and launch.

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Scope of Work:

• Campaign Concept Development

• Modular Asset Strategy & Direction

• Visual Language & Styling (nature–tech hybrid)

• Asset Creation (Still + Motion)

• Voiceover Scripting & Integration

• Post-production & Delivery Optimization

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Value:

This project demonstrates what’s possible with a creative modular approach:

→ No photoshoot required

→ Fast turnaround

→ High-end aesthetic standards

→ Built to scale — from Instagram to campaign launch

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Want to build a system like this for your brand?

Let’s start a conversation → Contact