works

YSL Libre

A high-impact hero still for a conceptual YSL Libre fragrance campaign.

Type •

Conceptual Series

Service •

Product Visuals

 Date •  

June 4, 2025

Overview:

This visual was created as a high-impact hero still for a conceptual YSL Libre fragrance campaign — designed to evoke intimacy, elegance, and cinematic depth.

The goal: to create a cinematic, editorial-grade image using only digital compositing — no physical shoot or studio required.

This piece demonstrates the Product Visuals service — a premium, standalone image solution crafted for use in hero banners, luxury e-commerce, digital campaigns, or print. It’s ideal for brands looking to achieve high-end visual presence with maximum flexibility and minimal production overhead.

Creative Direction:

YSL Libre is a fragrance defined by contrasts — bold yet soft, sensual yet restrained.

The creative direction for this still mirrored that duality. The scene was designed to evoke quiet power and old-money intimacy: a vintage marble sink, softened hotel lighting, and a blurred golden faucet create an atmosphere of elegance without ostentation.

The light highlights the texture of the towels and gently glows through the fragrance bottle, drawing the eye to the product. Water is intentionally absent — suggesting a form of sensory control, of indulgence without excess.

Scope of Work:

• Concept development

• Visual composition

• Product compositing

• Light matching and reflection mapping

• Shadow & texture retouching

• Cinematic color grading

Process:

This still was composed from modular digital assets — a standalone product bottle and a background plate. No original photoshoot took place.

Instead, the image was built through advanced compositing and editorial-grade retouching. Light was shaped digitally. Shadows were layered. And every reflection was considered and crafted manually to feel tactile and high-end.

The final result is indistinguishable from a studio scene — yet fully virtual, flexible, and scalable.

Value:

This still showcases what’s possible with premium post-production and minimal input.

→ No photoshoot needed

→ 4K+ output for web, print, and banners

→ High-end, brand-aligned visual tone

→ Quick turnaround without compromising on luxury

This is the essence of the Product Still service — ideal for premium brands or campaigns that demand quality without the logistics of full production.

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